The anti-seasons movement in fashion has been garnering steam for some time. And I'm not just talking about designers putting spring- and summer-appropriate looks (think bare legs and cut-out frocks) on fall runways. A steadily expanding roster of designers are starting to bypass the traditional seasonal structure that the industry has been abiding by for decades: specifically, showing a spring collection up to six months before it actually arrives in stores. Norma Kamali did it this past fashion week, as did Temperly London and BCBG -- all of whom began selling a selection of SS10 looks simultaneously with their premiere on the catwalk. Now, Celine is hopping aboard the bandwagon.
Phoebe Philo's debut collection (although, previously, she showed pre-spring sans an official presentation) for the French fashion house for SS10 is available now. Dover Street Market in London has built a special space dedicated to the launch: "Philo for Dover Street Market, will house the complete collection of ready to wear, shoes and accessories," says the Telegraph. Considering the men's wear-inspired collection was extraordinarily well-received, it's likely to move out the door as quickly as it landed at Dover Street. Meanwhile, Project Runway alumnae Christian Siriano has "released a line exclusively sold on his website, with six limited edition pieces all under $200." While the collection doesn't include looks from Siriano's critically acclaimed SS10 presentation, the line in question was inspired by that particular collection "which had models walking on water in seafaring colors and swaths of oceanic prints," says Luxist. In essence, Siriano is taking the concept one step further: "by creating high-quality, affordable pieces taken from his same runway fabrications," therefore appealing to shoppers on a tight budget as well as those who are simply impatient.


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