For its latest issue, European men's magazine Fantastic Man dips its well manicured toes into both the plus-size model and sponsored content pools for the first time. There's been endless blog banter surrounding women's magazines' semi-embrace of plus-size models in recent months, but it's Fantastic Man's that's highlighting a larger male model for its 11th installment. Men's mannequins may be slimming down significantly this season, but over at the uber-sleek title from the duo behind Butt magazine, a male model with a sizable stomach and softness around just about every edge is front-and-center in a fashion editorial. "A series of stylistic suggestions for bold summer fashions to be worn by gentlemen of quite marvelous shape," reads the display.
Meanwhile, a co-branded fashion editorial from Fantastic Man and H&M warrants a raised eyebrow. I've written before about the wild success Monocle enjoys with co-branded products, but this sponsored content is slightly different. Essentially, the styling and setting of the fashion shoot read like regular Fantastic Man, while the clothes all come from a sole proprietor. Conde Nast women's rags have tried this kind of partnership before, and I've rarely seen it executed in such a mutually complimentary fashion, but the advertorial isn't likely to go over well with all readers given the fine line it blurs. Still, it's by no means as, er, subtle an endorsement as Tavi and her endless assortment of SS10 Miu Miu wares.