From April 18th through 24th, famed fashion photographer Steven Meisel and six top models transformed a New York studio into an otherworldly virtual game space. Unlike Prada's kitchy music-fueled spring/summer 2012 ad campaign video, the Italian fashion house took a fantastical approach to their fall/winter story by turning a classic board game into high art.
The new clip starring Magdalena Frackowiak, Vanessa Axente, Madison Headrick, Elza Luijendijk, Iselin Steiro and Anne Vyalitsina features two Prada-drenched women playing an intense chess game (with super chic chess pieces), while equally stylish spectators dramatically pose and occasionally fight in the background.
Per the release, "The movement of each chess piece results in a parallel movement in an alternate reality. As the game builds to a crescendo, each movement on the board has increasingly extraordinary repercussions." Watch how it all plays out below.