Following Agent Provocateur's erotic spring/summer 2012 campaign video that features a photographer giving in to the irresistible femininity of his muse, the British lingerie retailer presents another super sexy film for fall. Wilhelmina: Show Your True Self stars ridiculously gorgeous Spanish actress/dancer Mónica Cruz (Penelope Cruz's younger sister) unveiling her inner minx to a magical camera operated by an elderly photographer. Her moves make him sweat, to say the least.

Directed by Tim Pope (the genius behind some of The Cure's best music videos), the Victorian-inspired film was shot at London's Clerkenwell's "House of Detention"—a haunted prison—which fits well with Agent Provocateur's S&M-ish fall offerings. And Cruz wears it well; at the high point of her seduction sequence, she dons a barely-there bondage number and aggressively dances with a hanging chain. After the photographer pretty much loses it behind the camera, he finally emerges to say, "That's never happened before." Minimize to a smaller screen and watch the clip below.