Apparently, those Bic “For Her” pens with the thin grips for elegant lady fingers and pretty pastel colors instead of the standard blue or black have given other retailers some ideas about making even more extra-special lady products for ladylike ladies in the workplace. This week, Japanese PC makers Fujitsu announced their new line of “Floral Kiss” laptop computers, designed specifically for women, so now, ladies, instead of your unsightly work PC, you can build your dream wedding Pinterest boards and shop for shoes on a pretty little computer designed with you in mind, in “Elegant White,” “Luxury Brown” (what?) or “Feminine Pink.”
It’s hard to even get through the press release for this thing without at least a cringe, or an eye-roll:
“The top casing has been constructed with an elegant and refined gradation with gold trim, and it features a flip latch that can easily open the display—even by users with long fingernails. The power button is adorned with a pearl-like accent, and the power status LED and Caps Lock key are decorated with diamond-cut stone for a sophisticated look.”
Ugh, women. Always wanting their technological accessories to come with gold and diamond embellishments or they’re never satisfied, amirite guys? As Jezebel’s Jenna Sauers helpfully pointed out, the release goes on to spend less than 20 words describing the actual technologically relevant information about the laptop and about 300 words talking about its womanly decoration and embellishments. I’ll let that disparity stand on its own—no one should even have to explain what is wrong with this picture.
On the bright side, if there is one, it’s only a matter of time before the deliciously snarky Amazon reviews start pouring in. Pay attention, product development and marketing professionals. Please?