New York nightlife blogs are abuzz with revelations that Noah Tepperberg is trying to turn Tenth Avenue eyesore Earth into a high-end restaurant-lounge. This is good news for those seeking a fashionable bite to eat far from the maddening crowds. It’s also great news for residents of Community Board 4, who will benefit from the loss off a promoter-driven, low-level club -- which Earth became from day one -- and the introduction of a savvy operator like Noah. This small, exclusive restaurant and lounge will anchor 1Oak, as well as the still amazingly beautiful Park, without Earth attracting the B, C, and D-listers. There will be no place for crowds to linger and annoy the neighbors; they will seek like-minded individuals in other neighborhoods, with no imminent return of Red Rock West or Roxy in sight. With a strong food element as well as a strong operator, CB4 members will get what they want, as the three remaining spaces will be run by three of the strongest hospitality operators out there: after Noah, it's Eric Goode, Scott Sartiano, and Richie Akiva. This 1-2-3 punch of operators will dominate the area and clean up the block. In fact, let's take an exclusive look at Noah's proposed menu for the new joint.
But first, goodly CB4 members, consider further: There will actually be less foot traffic, as quality -- not quantity -- is these guys desire. Noah will not want to compete with himself up at Marquee; instead, he'll service the parts of his crowd who’ve gotten older and see dining as a better nighttime option than clubbing. The investment of effort (and money) is a good sign. As I’ve stated so often, the good operators will thrive in this atmosphere and expand their professionalism, which includes goodwill, sane security, and long-term investments, while the wannabes will be expunged from the scene. Let us all hope that full board approval is forthcoming, as well as a collective pat on the back ... a citywide smile for good days and nights to come. And now, that menu.
Salads Seared Yellowfin Tuna Nicoise Salad - $14
Caesar Salad - $13 chicken $5 additional
Panini Asparagus with Fried Egg – $14 Black truffle vinaigrette
Grilled Steak – $16 Caramelized onion, mushrooms, gruyere
Grilled Cheese - $14 Cheddar, swiss, tomato, truffle oil
Slider Trio’s Reuben Stuffed Knish – $19 Corned beef sauerkraut, swiss cheese
Chicken Parmigianino - $18 Cibatta, friend parsley
Kobe Burger - $21 Mustard glazed bacon, machengo, bbq
Sides French Fries - $9 Parmesan, truffle oil
Fried Zucchini Strings - $9
Spinach Artichoke Dip - $10 Corn chips
Trio of Spreads - $12 Hummus, baba ganoush, artichoke, warm pita Coconut Shrimp – $10 Peanut dipping sauce



Responses to Good Night Mr. Lewis: Earth to CB4, Noah Tepperberg Is Your Friend