Boston - Shopping - Laid Back Casual

12 Newbury St. , Boston 02116
617-236-5514

Juicy Couture

Comfy cotton separates, daring short dresses and California casuals swooned over by Legally Blonde followers. Apparel embellished in gold and insignia targeted to the 14-26 age range, favorite long... read more

93-95 Newbury St., Boston 02116
617-424-1124

Ralph Lauren

Ralph Lauren is a fashion empire, with followers flocking here for all their upscale city and casual country-inspired schmatta. This icon has gotten used to dressing the American aristocr... read more

138 Newbury St., Boston 02116
617-536-4768

American Apparel

Founded in L.A. in 2003, hipsters flocked to work within the white-lacquered walls of American Apparel, hawking their rainbow of basics, and looking the other way when their friends swiped a hoodie... read more

330 Newbury St., Boston 02115
617-236-1636

American Apparel

Founded in L.A. in 2003, hipsters flocked to work within the white-lacquered walls of American Apparel, hawking their rainbow of basics, and looking the other way when their friends swiped a hoodie... read more

342 Newbury St., Boston 02115
617-247-2801

Rugby by Ralph Lauren

Based around the über prepster Rugby Polo Jersey. Items from this Ralph Lauren subsidiary top teen and college kid back-to-school wish lists. Broad stripes in Ivy League color combinations on ... read more

1245 Worcester St. , Boston 01760
508-655-4606

Rugby by Ralph Lauren

Based around the über prepster Rugby Polo Jersey. Items from this Ralph Lauren subsidiary top teen and college kid back-to-school wish lists. Broad stripes in Ivy League color combinations on ... read more

310 Boylston St. , Boston 02116
617-574-8833

Jacadi

Cozy French countryside apparel paired with buttoned-up prep school attire for newborns to 12-year-olds. Plaid and heather, knee-high socks, boating gear and pea coats in all shapes and sizes, for ... read more

100 Huntington Ave., Boston 02116
617-236-5535

Vince

Relaxed and unfussy, Vince has perfected the put-together-without-trying approach to fashion. Combine leggings, comfy cotton tees and tanks, denim and blazers in all neutral tones to complete the l... read more

337 Newbury St. , Boston 02115
718-599-7757

Brooklyn Industries

Started with messenger bags made from billboard vinyl, now becoming a full-fledged New York institution. Artist-owned and managed retailer runs under the philosophy: LIVE, WORK, CREATE and creative... read more

37 Newbury St. , Boston 02116
617-236-0476
Perk

DKNY

Inspired by New Yorkers, DKNY is Donna Karan's middle-price collection for gals and guys. Denim styles named for NYC hoods, like Avenue B Jean and Soho Skinny for women, Brooklyn and Bleecker for m... read more