The New Regime: Hank Willis Thomas
The New Adbuster: Taking his cue from big-box advertisers, artist Hank Willis Thomas hijacks the boardroom and tackles the politics of visual culture.
Robyn Dutra
December 04, 2008
Talk about brand recognition. Art critics first took note of photographer Hank Willis Thomas in 2006 for his B®ANDED series, which explored the representation of the African American male body in visual culture. Thomas has since continued the interrogation by repurposing -- and altogether re-contextualizing -- ad campaign imagery (in 2004’s Afro-American Express, for example, he is featured as a card-carrying member since 1619, the year indentured Africans were first shipped to America). Stripped of text and digitally manipulated, Thomas’ work unearths the insidious underbelly of marketing, and an industry determined to turn profit at any cost.


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Remember that time when we 