Alla Prima Lingerie

Sensuality comes first at this lavish, lingerie palace with high ceilings and spacious room to browse making Alla Prima SF’s sophisticated bra and panty enclave. Friendly, soft-spoken staff guide you round sexy bras and bustiers with all the big name silk and lace designers (La Perla, Eres, Aubade) in presence. Committed to the ultimate in quality and service this 10 year old boutique believes lingerie is the definitive in fashion expression. Careful thought to understanding the female – and male - needs whether from the boudoir to the boardroom, or the tomboy to the femme fatal. Other SF location is in North Beach but only the Hayes St. branch stocks swimwear year round.