Editorial Review

American Apparel London Shops » City » California Casual 197 Camden High St. (Camden Rd./Parkway) +44-20-7284-2623 americanapparel.net/StoreLocations/Details.aspx?RetailStoreID=325 No Thanks Current rating: 0 of 5AlrightGetting ThereGoodI'm Coming BackTop Notch Rate this venue Your Rating: None yet! User Rating: 0 of 5 Event.observe(window, 'load', function() { $('bb-rate-this').show(); $('bb-rating-done').hide(); $('bb-rating-widget').show(); $$('ul#bb-rating li.current-rating').each(function(el){ var new_width = (0*$('r1').getWidth()); el.style.width = new_width+'px'; if ('0'!='' && new_width<=0) $('bb-rating-no').addClassName('currently-no'); else $('bb-rating-no').removeClassName('currently-no'); }); $$('div#bb-rating-no a', 'ul#bb-rating li a').each(function(el){ Event.observe(el, 'click', function(e){ Event.stop(e); var rating = el.href.replace(/^.*?#/, ''); new Ajax.Request("http://www.blackbookmag.com/guides_system/user_reviews/a_do_set_rating", { method: 'post', parameters: { listing_id: "39504", value: rating }, onComplete: function(response) { if (response.responseText=='login') { if (confirm('You must be logged in to rate this venue. Would you like to login now?')) { bb.modal.show('login', true, true); } } else { var ratings = response.responseText.evalJSON(); var new_width = ( (ratings.user_rating ? ratings.user_rating : ratings.average_rating) *$('r1').getWidth()); if (ratings.user_rating != 0){ $('bb-your-rating').innerHTML = ratings.user_rating + ' of 5'; } else { $('bb-your-rating').innerHTML = 'You haven&rsquo;t rated.'; } $('bb-user-rating').innerHTML = ratings.average_rating + ' of 5'; if(ratings.average_rating == 0) { $('bb-rate-this').show(); $('bb-rating-done').hide(); } else { $('bb-rate-this').hide(); $('bb-rating-done').show(); } $$('ul#bb-rating li.current-rating').each(function(el){ el.style.width = new_width+'px'; if ('0'!='' && new_width <= 0) $('bb-rating-no').addClassName('currently-no'); else $('bb-rating-no').removeClassName('currently-no'); }); } } }); }); }); }); BlackBook Lowdown Founded in L.A. in 2003, hipsters flocked to work within the white-lacquered walls of American Apparel, hawking their rainbow of basics, and looking the other way when their friends swiped a hoodie. Downtown model-wannabe party kids stooped to employment in the hopes of being featured, scantily clad and compromisingly positioned, in their ubiquitous adverts. With the novelty worn off (and security tightened), the store’s become the alternative next generation of Gap: you can’t walk into a bar without seeing someone sportily sporting the cheaply-priced, sturdy duds. Started questionable trends from the sweatband headband to glittery leggings. Recently started selling upmarket California-inspired vintage too.