Philadelphia » Shop » Rittenhouse Square » Beach Chic
Founded in L.A. in 2003, hipsters flocked to work within the white-lacquered walls of American Apparel, hawking their rainbow of basics, and looking the other way when their friends swiped a hoodie. With the novelty worn off (and security tightened), the store's become the alternative next generation of Gap: you can't walk into a bar without seeing someone sportily sporting the cheaply-priced, sturdy duds. Started questionable trends from the sweatband headband to glittery leggings.
Philly-area tradition, having opened their first boutique back in the early '70s. The Rittenhouse Square outpost that bears her name has been catering to PA's fabulous, and for the most part, well-... read more
Cult of West Coast celeb followers including Jessica Simpson and Miley Cyrus save the brand a permanent spot in the weekly gossip rags. Booty enlightening conspicuous horseshoe (or is it Buddha's s... read more
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