Diane von Furstenberg

DVF Southampton features a bit more flounce for the ounce than its Manahttan sibling, with flowy dresses, swimwear you'd hardly want to get wet and, well, just more things that go with wedges. The opening of a DVF on Jobs Lane seemed all but inevitable as Southampton Village gets closer to looking like the West Village every year. The DVF location joins the grandpappy of brand locations in the Hamptons: Ralph Lauren, which sits just a few doors down. Surely Marc Jacobs is mulling opening a shop in one of the many vacant storefronts on the block.