New York » Restaurant » Midtown Manhattan » American

5 Napkin Burger

Editorial Review

Computer-generated template of how to thrive in a recession. Start with a surefire hit: Nice Matin's famous ground chuck burger with caramelized onions and rosemary aioli. Flesh out the menu with salads and sushi for the genteel grazers. Kit out a big, comfortable room with low-pretense touches like white tiles, malt shop-style checkered floors, and snake plants in the windows. Keep your prices in the stratosphere. Nail down a prime Hell's Kitchen location, complete with bumping sidewalk scene. The result? A perennially packed house, and a major new pre-theater destination.

Features

  • After Work
  • Bar Food
  • Lunch
  • Outdoor Area

Attributes

  • Price:
    $$$
  • Reservations:
    Recommended
  • Alcohol:
    Full Bar
  • Vibe:
    Bustling/Boisterous
  • Restaurant Type:
    American, Burgers

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