Editorial Review

GOD not only distills the essence of Hong Kong into one more-or-less coherent oeuvre, but many pieces of merchandise itself contains the pith of what makes Hong Kong what it is. Pick up a mahjong set, a housing estate textile, or anything with a Mao print on it, and you have in your hands the crux of a post-Colonial, retro-Mao, East-meets-West amalgam. Sometimes the design concept is too cheeky by half. Its famous “Delay No More” T-shirt is a stretch on phonetically sounding out a vicious Cantonese slur. The name of the store itself has, at last count, about three clumsy levels of meaning. But shopping at G.O.D. has a great feel, no matter what you call it.