Kiki de Montparnasse

Just when British-borne Agent Provocateur's head was about to explode, along came a more daring (and expensive) European lingerie boudoir to seduce SoHo shoppers. Prepare to feel the way you usually do around the French: ashamed, envious, indulgent, slightly turned on. At this dimly lit store you'll find everything from sex toys to silk slips, even pillow cases embroidered with the expressions "sleep" and "fuck". Think Frederick's of Hollywood through very, very expensive rose-colored glasses.