Editorial Review

A unique, ultra-trendy boutique, LF carries a majority of their own contemporary brand with a few scatterings of unknown European designers added to the mix. Designed in LA, this up-to-the-minute trendy shop has loyal customers seeking out the complete looks of rag mag queens LiLo, Nicole and Britney. The overly stylish sales people advise layered looks to get premium effect, but pulled apart items become more pleasing to the eye. Warning: Forever 21 quality means items not pleasing to the touch. Vintage looks prevail. Expect to find the likes of plaids in every shape and style, well-fit denim, moccasins, and a variety of colored knits. After all is said and done LF represents LA and takes shallowness to a whole new level.