Loft Design By

Patrick Freche, founder of french eco- boutique Loft Design By...has chosen Notting Hill to implant his first UK outpost. New destination brand for Notting Hill Yummy Mummy but not exclusively so, with it's collection of essential casual wear for men, women and children with focus on elegance. Imagine lofty and distinctive world of exposed brick, smooth wooden planks and eames chairs. Over and above authentic materials and clean cut  structured clothing, Loft Design by... revels in sustainable sourcing: organic cottons, hemp, milk fibres,cashmere and bamboo. Result is pleasing mix of vintage feel and incredibly soft clothing.