Lyell

Ecco Domani Fashion Fund winner Emma Fletcher's feminine clothing range is perfectly cast in this tiny black-and-white-tiled shop. Other than delicate heirloom-worthy pieces, you'll find a few pairs of Ferregamo riding boots and the occasional tube of perfect-red lipstick. Visit when you feel like you're wardrobe is missing sensible underthings, a well-made frock, or a pair of trousers that don't show your (sigh) coin slot. One look at the longhaired, rosy-cheeked young things that work there, and you'll understand the draw.