Lyell

Ecco Domani Fashion Fund winner Emma Fletcher's feminine clothing range, called Lyell, is perfectly cast in this tiny, black and white tiled, Nolita shop. Other than her delicate heirloom-worthy pieces you'll find a few pairs of Ferregamo riding boots and the occasional tube of perfect-red lipstick. Visit when you feel like you're wardrobe is missing sensible underthings, a well-made frock, or a pair of trousers that don't show your (sigh) coin slot. One look at the longhaired, rosy-cheeked young things that work there and you'll understand the draw.