Primark

Shelve that retail gloom by marching willfully into Primark flagship store on Oxford Street. Store has become Irish King of no frills fashion, supplying tourists and London local alike, with weekly/monthly fashion fix. Bargain hunter's heaven with clothes and accessories designs inspired by red carpet and catwalks. Welcome into mindblowing world of worryingly affordable bags, shoes, denim, t-shirts, accessories, jewellery, skirts, shorts and things for home. You might have to fight for your right to own that Sienna Miller boho- style belt and take some reading material for check-out queue, but nothing quite beats satisfactory smirk on your face when you get asked where that highly desirable little leather bag, and cropped mustard jacket come from: $10 and $15 from Primark if you please!