Editorial Review

If your iPod needs motivation and you want to experience some fresh tunes and sample some London gigs, head over to Pure Groove swanky record shop. One of capital city's best-loved independent record stores with fantastic selection of CD's and dance music Vinyl's. Browse around sleek store kitted out in graffiti murals and call on super friendly staff to share knowledge and recommendations on must-have musical buys. Only stocks 100 items of music at a time displayed at back of shop. Perfect hangout to pick up some best-selling tunes and watch in-store gigs set from a weird Icelandic up and coming band. If you are lucky you might catch temporary art exhibition. Worth a visit.