Editorial Review

Why bother to learn a sport when you can just look like you did? Quicksilver offers  every type of casual clothing/accessory one needs to fit in on the beach, slope and half-pipe. (Fine, some stores have a tiny selection of skateboards, too, but mostly, they're decorative.) Skip those pesky surf lessons and hit the beach in your new "South Swell Tiki" bikini or "Oasis boardshort." Watches, belts, brah-tastic gear in full effect. Tries to veil half-hearted appropriation of sport subcultures by sponsoring amateur and professional athletes like Kelly Slater and Tony Hawk; ignore the nonsense, head straight for the surf/swimwear and respectable jeans, which they built their brand on.