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Much to the chagrin of New York's preservationists, Rogan moved into the Bouwerie Lane Theatre around the same time that John Varvatos took over CBGBs across the street. Inside the Manhattan landmark designer Rogan Gregory painted the walls black and set up white, geometric racks and dramatic stage lighting. His men's and women's range, in contrast to the dramatic interior, is rather casual. At the store you'll find hooded sweatshirts, printed t-shirts, and modern clean-cut separates.
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