The Mi Concept

A mysteriously intriguing new label, storefront and retail design project popping up in SF's humdrum Nob Hill. Little is understood of what this heady capital-C Concept is, but the collection hanging in Mi's raw art space is one of discreet luxury and evolved interpretation. Classic pieces, such as the white shirt, are modernized with elegant distortions in shape and design. A bespoke atelier offers customers a way to build their wardrobe uniquely. Walk this way modern enthusiasts, the mothership's arrived.