Editorial Review

In a word: stunning. Bringing the rag trade to an ethereal level with international designers like Vivienne Westwood, Comme des Garçons and Mihara Yasuhiro. Keeping their feet firmly planted in Montreal with local stars Yso, Denis Gagnon and Duy. Oh, it's divine. Smack dab in the heart of the Main, nestled in amongst the nightclubs and poutine joints, U&I is the chosen one for cool kids looking to up their cool or rich Westmount housewives wishing they were Madonna. And they might meet their Jesus here. Brazilian boy toys dressed like Mickey Rourke -hello! Designer denim, silky jersey dresses, tulips skirts, Fullum & Holt bags and boat shoes in every colour of the rainbow lovingly gathered in a small, sleek space that whispers sweetly in a French accent, "quality baby, not quantity."