Upper Echelon Shoes

Casual, snug, all red, upscale (but relaxed) sneakerhead den. DJ Nick Cohen and boyhood mate Seth Campbell run the joint while cool downtown kids roll by to cop the latest in their high-design, super ritzy kicks with signature gold laces. Probably not the smartest thing to have on your feet walking down a dark alley in Newark, but you'll look fresh getting jacked. Everyone from Puffy to Dalton kids to Nello Balan has a pair. Plus, Slick Rick rocks 'em (to match his diamond-encrusted eye patch) while treatin' 'em like a prostitute.