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Mass-produced individuality as only UO can deliver it. One-stop shopping for newly minted hipsters to fill out gaps in their wardrobes and décor. Silence & Noise drapey T's keep the ladies looking cool in school; boys snatch up BDG skinny chinos for band practice. Faux vintage T's, shoes, jewelry. Izola, Kidrobot, and Crosley's retro goods help you fill out that first post-dorm pad. Mostly focused on kitsch, but recent high-profile collabs (Sea of Shoes, Reformed by The Reformation) point toward evolution of the brand.
Founded in L.A. in 2003, hipsters flocked to work within the white-lacquered walls of American Apparel, hawking their rainbow of basics, and looking the other way when their friends swiped a hoo... read more
Of the moment, young, emerging-designer wares retailed in open warehouse spaces with "downtown vibe." Casual apparel and accessories, full denim bar. Funky jewelry, pop tart/movie star sunglasses, ... read more
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