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Some say it's an upscale H&M. Some say it's brilliant. Some say it's pronounced "Zay-Rah." They're wrong. Either way, Chicago just landed Zara's largest North American retail outlet, and it's counting on locals to scoop up enough sparkly miniskirts, colorful sweaters, and European-cut coats to make it worth the real estate. With recession-friendly prices already blowing locals away, there's no doubt the Windy City will respond kindly. If they're smart, tourists will, too.
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