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- 281 County Rd. 39A, The Hamptons 11968
- 631-504-6575
Cynthia Rowley at Capri
Rowley's newest Hamptons location at the all new Capri Hotel joins her Montauk boutique in her burgeoning East End empire. The shop will feature, in addition to clothing, Rowley's dishware line, he... read more
- 79 Main St., The Hamptons 11937
- 631-324-7075
Trina Turk
Heavy on bright colors and bold patterns, Trina Turk has an ensemble for every single day of your well-planned summer. Beach-appropriate rompers and dresses, funky swimwear and unique, chunky jewel... read more
- 19 Newtown Ln., The Hamptons 11937
- 631-267-2200
Michael Kors
What is the American Jet-set doing these days? If you ask Michael Kors, they're watching Project Runway between jaunts to the Hamptons while outfitted in his classic sportswear line. This classic A... read more
- 53d Jobs Ln., The Hamptons 11968
- 631-259-2566
Roberta Roller Rabbit by Roberta Freymann
Roberta Freymann works with artisans from all over the world to deliver brightly colored textiles in the form of skirts, bed spreads table cloths and the like to Southampton. The store itself has t... read more
- 60 Jobs Ln. , The Hamptons 11968
- 631-283-2899
Hampton and Co.
Like a Tom's Shoes for the very wealthy; for every pastel, linen, oxford, twill or sailcloth piece of East End-theme wear purchased at this eponymous Hamptons boutique, 10 percent goes to a local c... read more
- 53 Jobs Ln. , The Hamptons 11968
- 631-259-3759
Malia Mills
Malia Mills says she believes that shopping for swimwear should be a pleasure, not a terrifying experience (no, the only terrifying experience in the Hamptons should be getting the check at Nellos)... read more
- 65 Main St., The Hamptons 11968
- 631-259-2893
Flying Point Surf Boutique
Oh my god, so my boyfriend was next door looking at hoodies and skateboards or whatever, and I walk in here and it smells just exactly like coconut suntan lotion and they have such cute little sun ... read more
- 183 S. Edgemere St., The Hamptons 11954
- 631-238-5190
Tracy Feith
Perhaps the most defiant little boutique in the Hamptons. The Surf Lodge continues to operate a small (but illegal according to the town) Tracey Feith boutique on its premises despite fines, compla... read more
- 77 Jobs Ln., The Hamptons 11968
- 631-259-2555
Therapy Clothing
You have to admire the balls of proudly displaying the slogan "Everybody needs a little retail therapy" in your window amid the worst recession in three generations. This should also give you an id... read more
- 56 Newtown Ln., The Hamptons 11937
- 631-907-9270
James Perse
Yes, he's from Los Angeles, but give the guy a break. After all, even socialites wear cotton from time to time. With what could probably quite accurately be named the "lounge your life away line," ... read more
- 51 Newtown Ln., The Hamptons 11937
- 631-329-8080
Scoop Beach
Just a few storefronts down from another Scoop (though that one, Scoop du Jour, sells ice cream, not spangly tops and tanks). This summering Scoop covers all the usual one-stop bases in Stefani Gre... read more
- 69 Main St., The Hamptons 11968
- 631-287-0075
Flying Point Surf and Sport
Oh brah, check out the Element hoodie I scored. And these sweet board shorts? Yep. Got the Alien Workshop Tee with these weird little dudes on it, too. Sick. Check the curve on the brim of my O'Nei... read more
- 36 Hill St. , The Hamptons 11968
- 631-283-3039
Sunrise to Sunset Dive and Surf
The shop dates back to late the '70s and sponsors a surf team, who notably spend much time surfing elsewhere since the gentle swells of Southampton rarely provide anything beyond knee-high waves. T... read more
- 84B Main St. , The Hamptons 11968
- 631-287-2869
J. Crew
Brand once appealed to the Martha's Vineyard type, but has recently transitioned into too chic for chic. Tailored women's ensembles, modest hemlines and luxe fabrics compliment men's casual selecti... read more
- 117 Main St. , The Hamptons 11963
- 631-725-1711
Calypso
It's evident by the endless supply of caftans and light cardigans that owner and French native Christiane Celle loves St. Barth's. No matter how tempting are your favorite designer's resort and cru... read more
- 24 Jobs Lane, The Hamptons 11968
- 631-283-4321
Calypso
It's evident by the endless supply of caftans and light cardigans that owner and French native Christiane Celle loves St. Barth's. No matter how tempting are your favorite designer's resort an... read more
- 41 Jobs Ln., The Hamptons 11968
- 631-287-6953
Ralph Lauren
Classic staples are always present: oxfords, polos, cable-knit cashmere, tailor-fit sports coats and tees. Plaid outerwear, riding pants and tweed blazers look dapper on the casual country set whil... read more
- 60 The Circle, The Hamptons 11937
- 631-329-1392
- Perk
Blue&Cream
Facade resembles an ice cream parlor, and goods inside are sweeter than sweet for the fashion-crazed. Brands span through Charlotte Ronson, Helmut Lang, limited edition Converse and Zac Posen for w... read more
- 14 Main St., The Hamptons 11937
- 631-324-5034
J. Crew
The brand once appealed to the Martha's Vineyard type, but has recently transitioned into too chic for chic. Tailored women's ensembles, modest hemlines and luxe fabrics compliment men's casual sel... read more
- Montauk Hwy., The Hamptons 11932
- 631-537-0507
Sunglass Hut
If there is indeed a fashion rulebook, it’s likely that one rule would reinforce the fact that accessories are key. Try to catch any self-respecting diva without a pair of designer shades. St... read more
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