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  • 2415 Main St., The Hamptons 11932
  • 631-537-7525

25 Park

Where can you find a baby gingham onesie alongside a soiree-ready Ferreti? Look no further than 25 Park, Bridgehampton's home-away-from-home for Upper East Side moms and trust fund socialites alike... read more

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  • 75 Main St., The Hamptons 11937
  • 631-604-1726

Steven Alan Bazaar

Steven Alan has made plaid shirts suitable for any urban lumberjack by twisting the placket, tailoring the body and Frenching the seams. The Bazaar shop in East Hampton occupies  a large, welc... read more

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  • 20 Newtown Ln., The Hamptons 11937
  • 631-324-0363

Madewell

J.Crew grooves to a boho beat with Madewell, its ladies-only, casual, younger and distracted cousin. The brand, which has been "making jeans since 1937" (apparently)  opened its first shop in ... read more

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  • 46 Newtown Ln., The Hamptons 11937
  • 631-324-3285

Theory

Leave your pumps, oxfords, shift dresses, and suits in the city: Relaxing is anything but theoretical in the Hamptons with distressed denim shorts, crisp white tunics and relaxed plaid shirts and z... read more

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  • 156 Main St., The Hamptons 11930
  • 631-267-6117

Rube

The carefully curated collection of men's and women's clothes and accessories changes often. The store, facing the the lawn of Amagansett Square, is breezy and sparsely stocked, filled with a whiff... read more

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  • 56 Jobs Ln., The Hamptons 11968
  • 631-204-0164
  • Perk

alice + olivia

Once upon a time, Stacy Bendet liked to make pants: skinny pants, striped pants, bell bottoms, she liked them all. Presumably, she even liked to wear pants. The founder of Theory, who also liked he... read more

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  • 54 Newtown Ln., The Hamptons 11937
  • 631-324-4440

John Varvatos

Done up in deep, dark reclaimed barn wood and brick, ready to clothe the tragically underserved East Hamptons men in leather, denim and other rock-star accouterments. Greek-Italian (and incredibly ... read more

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  • 77 Jobs Ln., The Hamptons 11968
  • 631-259-2555

Therapy Clothing

You have to admire the balls of proudly displaying the slogan "Everybody needs a little retail therapy" in your window amid the worst recession in three generations. This should also give you an id... read more

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  • 87 Main St. , The Hamptons 11968
  • 631-287-5081

LF

Shopping in LF is like browsing through a giant, well-stocked walk-in closet. Distressed jeans and peasant blouses spill out over tables and Jeffrey Campbell studded heels feel like a find when the... read more

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  • 45 Jobs Ln., The Hamptons 11968
  • 631-259-8101

TC Menswear/TC Womenswear

Filled with Ed Hardy gear, jeans and casual kicking-around-after-the-beach-wear, this gender-split boutique attracts those who are vying to be the rock-guy or gal on American Idol (or just look lik... read more

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  • 51 Newtown Ln., The Hamptons 11937
  • 631-329-8080

Scoop Beach

Just a few storefronts down from another Scoop (though that one, Scoop du Jour, sells ice cream, not spangly tops and tanks). This summering Scoop covers all the usual one-stop bases in Stefani Gre... read more

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  • 31-33 Main St., The Hamptons 11937
  • 631-324-1222

Ralph Lauren

Wearing Ralph Lauren clothes in the Hamptons is sort of like wearing the band's T-shirt to the concert. And buying Ralph Lauren duds at the faux-country-store flagship in EH is like buying the tour... read more

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  • 36 Hill St. , The Hamptons 11968
  • 631-283-3039

Sunrise to Sunset Dive and Surf

The shop dates back to late the '70s and sponsors a surf team, who notably spend much time surfing elsewhere since the gentle swells of Southampton rarely provide anything beyond knee-high waves. T... read more

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  • 84B Main St. , The Hamptons 11968
  • 631-287-2869

J. Crew

Brand once appealed to the Martha's Vineyard type, but has recently transitioned into too chic for chic. Tailored women's ensembles, modest hemlines and luxe fabrics compliment men's casual selecti... read more

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  • 41 Jobs Ln., The Hamptons 11968
  • 631-287-6953

Ralph Lauren

Classic staples are always present: oxfords, polos, cable-knit cashmere, tailor-fit sports coats and tees. Plaid outerwear, riding pants and tweed blazers look dapper on the casual country set whil... read more

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  • 60 The Circle, The Hamptons 11937
  • 631-329-1392
  • Perk

Blue&Cream

Facade resembles an ice cream parlor, and goods inside are sweeter than sweet for the fashion-crazed. Brands span through Charlotte Ronson, Helmut Lang, limited edition Converse and Zac Posen for w... read more

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  • 14 Main St., The Hamptons 11937
  • 631-324-5034

J. Crew

The brand once appealed to the Martha's Vineyard type, but has recently transitioned into too chic for chic. Tailored women's ensembles, modest hemlines and luxe fabrics compliment men's casual sel... read more

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  • 64 Main St. , The Hamptons 11968
  • 631-283-8510

Intermix

One-stop shopping for city fashionistas during Hamptons getaways. Offers great blend of cutting edge chic and ready to wear classics plus accessories to complete any fathomable ensemble. Uncomplica... read more

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  • 87 Main St. , The Hamptons 11937
  • 631-907-8025

Intermix

One-stop shopping for city fashionistas during East Hampton getaways. Offers great blend of cutting edge chic and ready-to-wear classics plus accessories to complete any fathomable ensemble. Uncomp... read more

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  • 69 Main St. , The Hamptons 11937
  • 631-324-0540

Tommy Hilfiger

In this house of preppy, Americana reigns supreme. Classic polos and khakis for men, and feminine blouses and skinny jeans make the Hilfiger brand both traditional and contemporary, bringing this ... read more

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