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  • 5 Main Street, The Hamptons 11968
  • 855-896-6337

C.Wonder

Preview: J. Christopher Burch's C. Wonder will be--literally--popping up along Southampton's Main Street just in time for the sound of popping beach umbrellas. A sensation when it debuted in Soho t... read more

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  • 79 Main St., The Hamptons 11937
  • 631-324-7075

Trina Turk

Heavy on bright colors and bold patterns, Trina Turk has an ensemble for every single day of your well-planned summer. Beach-appropriate rompers and dresses, funky swimwear and unique, chunky jewel... read more

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  • 2415 Main St., The Hamptons 11932
  • 631-537-7525

25 Park

Where can you find a baby gingham onesie alongside a soiree-ready Ferreti? Look no further than 25 Park, Bridgehampton's home-away-from-home for Upper East Side moms and trust fund socialites alike... read more

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  • 19 Newtown Ln., The Hamptons 11937
  • 631-267-2200

Michael Kors

What is the American Jet-set doing these days? If you ask Michael Kors, they're watching Project Runway between jaunts to the Hamptons while outfitted in his classic sportswear line. This classic A... read more

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  • 75 Main St., The Hamptons 11937
  • 631-604-1726

Steven Alan Bazaar

Steven Alan has made plaid shirts suitable for any urban lumberjack by twisting the placket, tailoring the body and Frenching the seams. The Bazaar shop in East Hampton occupies  a large, welc... read more

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  • 53B Jobs Ln., The Hamptons 11968
  • 631-204-0129

Diane von Furstenberg

DVF Southampton features a bit more flounce for the ounce than its Manahttan sibling, with flowy dresses, swimwear you'd hardly want to get wet and, well, just more things that go with wedges. The ... read more

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  • 53d Jobs Ln., The Hamptons 11968
  • 631-259-2566

Roberta Roller Rabbit by Roberta Freymann

Roberta Freymann works with artisans from all over the world to deliver brightly colored textiles in the form of skirts, bed spreads table cloths and the like to Southampton. The store itself has t... read more

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  • 71 Jobs Ln., The Hamptons 11968
  • 631-377-3102

Ava's

The folks behind Around Again, a consignment shop in Sag Harbor, bring this hybrid boutique selling new and old items to Southampton. Many of the dresses tend toward the stodgier-side of chic, but ... read more

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  • 60 Jobs Ln. , The Hamptons 11968
  • 631-283-2899

Hampton and Co.

Like a Tom's Shoes for the very wealthy; for every pastel, linen, oxford, twill or sailcloth piece of East End-theme wear purchased at this eponymous Hamptons boutique, 10 percent goes to a local c... read more

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  • 20 Newtown Ln., The Hamptons 11937
  • 631-324-0363

Madewell

J.Crew grooves to a boho beat with Madewell, its ladies-only, casual, younger and distracted cousin. The brand, which has been "making jeans since 1937" (apparently)  opened its first shop in ... read more

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  • 35 Main St., The Hamptons 11937
  • 631-324-4192

Lululemon

Exercise if you must, but don't be caught dead in anything but the "yoga-inspired" athletic wear from Lululemon, a leading clothier for anyone and everyone who actually enjoys exercising. Boasting,... read more

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  • 48-50 Main St. , The Hamptons 11968
  • 631-287-3936

Brooks Brothers Country Store

Yes, having a Brooks Brother's in Southampton kind of like bringing sand to the beach (as it were), but its familiar sand. Brooks Brothers Country Club is Brooks Brothers sporty, casual collection,... read more

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  • 65 Main St., The Hamptons 11968
  • 631-259-2893

Flying Point Surf Boutique

Oh my god, so my boyfriend was next door looking at hoodies and skateboards or whatever, and I walk in here and it smells just exactly like coconut suntan lotion and they have such cute little sun ... read more

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  • 183 S. Edgemere St., The Hamptons 11954
  • 631-238-5190

Tracy Feith

Perhaps the most defiant little boutique in the Hamptons. The Surf Lodge continues to operate a small (but illegal according to the town) Tracey Feith boutique on its premises despite fines, compla... read more

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  • 1 Main St., The Hamptons 11937
  • 631-329-8883

Elie Tahari

Elie Tahari opened his first boutique on Madison Avenue in 1974 and is most well-known for his tailored ladies suits. But what happens to 'the smart, sexy woman' (as he describes his customers) whe... read more

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  • 46 Newtown Ln., The Hamptons 11937
  • 631-324-3285

Theory

Leave your pumps, oxfords, shift dresses, and suits in the city: Relaxing is anything but theoretical in the Hamptons with distressed denim shorts, crisp white tunics and relaxed plaid shirts and z... read more

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  • 156 Main St., The Hamptons 11930
  • 631-267-6117

Rube

The carefully curated collection of men's and women's clothes and accessories changes often. The store, facing the the lawn of Amagansett Square, is breezy and sparsely stocked, filled with a whiff... read more

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  • 56 Jobs Ln., The Hamptons 11968
  • 631-204-0164
  • Perk

alice + olivia

Once upon a time, Stacy Bendet liked to make pants: skinny pants, striped pants, bell bottoms, she liked them all. Presumably, she even liked to wear pants. The founder of Theory, who also liked he... read more

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  • 20 Main St., The Hamptons 11937
  • 631-324-7645

BCBG

The going-out look happens to the best of women. A ruffly dress, a studded gladiator stiletto and next thing you know, you look like Every Other Girl at the Pink Elephant. So ladies should use caut... read more

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  • 77 Jobs Ln., The Hamptons 11968
  • 631-259-2555

Therapy Clothing

You have to admire the balls of proudly displaying the slogan "Everybody needs a little retail therapy" in your window amid the worst recession in three generations. This should also give you an id... read more

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