Sao Paulo - Shopping - Laid Back Casual

R. Oscar Freire, 1116 , Sao Paulo 01426-000
11-3079-3415

Espaco Havaianas

Havaianas embodies Brazil’s envy-inducing climate of constant sun and air by funneling them into concept flagship store. All that white inside must reference the blinding rays at the beach. E... read more

R. Harmonia, 452 , Sao Paulo 05435-000
11-3032-1838

King 55

When Sao Paulo’s rock contingent (think: MTV VJs and local bands) need to get outfitted, they come a-knockin’ at this custom tee and denim palace. T-shirts screen printed with cheekily ... read more

R. Harmonia, 57, Sao Paulo 05435-000
11-2924-7660

Farm

Easy, breezy, sun-kissed women’s clothes straight from Rio de Janeiro’s Copacabana beach saunters into the most relaxed of neighborhoods, bringing colorful sportswear to clamoring bohem... read more

R. Oscar Freire, 645, Sao Paulo 01426-001
11-3083-7977

Osklen

Upperclass city folk flock here for beachwear threads viable for urban life. English-speaking staff is plenty busy guiding curious international tourists through tidy, color-coordinated racks. Bran... read more

Al. Lorena, 1998, Sao Paulo 01424-002
11-3063-3343

Doc Dog

Fabulousness in color-clashing glory is unleashed at chain boutique. Store stocks international brands like Marc Jacobs while maintaining rock-star image through its own line of glammy goods and sp... read more

R. Augusta, 2690, Sao Paulo 01412-100
11-3063-2466

Galeria Ouro Fino

One-stop alternative shopping includes pretty lingerie of Thais Guimares, Karen O. couture of Gemeas and indie designers you'd find anchored in the East Village. Ambiance is definitely underground ... read more

R. Oscar Freire, 990, Sao Paulo 01426-000
11-3061-2900

2nd Floor

Boxy, loft area on Ellus' second floor is kid sibling of the Brazilian denim label. Think classier 55DSL in its heyday. Fashion-wise or model-type Brazilians peruse light dresses and bright, Twiggy... read more

Av. Faria Lima, 2232, Sao Paulo 01451-000
11-3816-6116

Shopping Iguatemi

Sao Paulo's first upscale mall (built in 1966) still commands dignity and respect, though grand columns at the entrance could be a little retro now. D&G, Ermenegildo Zegna and Christian Loubout... read more

R. Augusta, 2559, Sao Paulo 01413-100
11-3063-1892

Mundo Mix

With the 50 best and most promising designers rotated every three months, the punk yet chic audiences keep coming. Each designer is doled out his/her own wood space in which to show goods; spacious... read more