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  • R. João Moura, 395, Sao Paulo 05412-001
  • 11-2364-3280

A La Garconne

High-end, mix-and-match-inspired store of Fabio Souza stocks threads once owned by his beau Alexandre Herchcovitch on the racks. Framed photos, accessories and other collectibles fill every inch of... read more

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  • R. Oscar Freire, 1116 , Sao Paulo 01426-000
  • 11-3079-3415

Espaco Havaianas

Havaianas embodies Brazil’s envy-inducing climate of constant sun and air by funneling them into concept flagship store. All that white inside must reference the blinding rays at the beach. E... read more

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  • Al. Lorena, 1989, Sao Paulo 01424-002
  • 11-3063-4206

Surface to Air

Coveted young Brazilian designers, Nike limited editions, boutique feel—the Parisian import seeks to inspire and be inspired. Indie up-and-comers and occasional heavyweights experiment on the... read more

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  • R. Harmonia, 452 , Sao Paulo 05435-000
  • 11-3032-1838

King 55

When Sao Paulo’s rock contingent (think: MTV VJs and local bands) need to get outfitted, they come a-knockin’ at this custom tee and denim palace. T-shirts screen printed with cheekily ... read more

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  • Al. Lorena, 1998, Sao Paulo 01424-002
  • 11-3063-3343

Doc Dog

Fabulousness in color-clashing glory is unleashed at chain boutique. Store stocks international brands like Marc Jacobs while maintaining rock-star image through its own line of glammy goods and sp... read more

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  • R. Augusta, 2690, Sao Paulo 01412-100
  • 11-3063-2466

Galeria Ouro Fino

One-stop alternative shopping includes pretty lingerie of Thais Guimares, Karen O. couture of Gemeas and indie designers you'd find anchored in the East Village. Ambiance is definitely underground ... read more

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  • R. Oscar Freire, 990, Sao Paulo 01426-000
  • 11-3061-2900

2nd Floor

Boxy, loft area on Ellus' second floor is kid sibling of the Brazilian denim label. Think classier 55DSL in its heyday. Fashion-wise or model-type Brazilians peruse light dresses and bright, Twiggy... read more

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  • R. Augusta, 2633, no. 16, Sao Paulo 01413-100
  • 11-3062-6479

Brecho Luxo Vintage

Prime stomping grounds for second-hand clothes and accessories that don’t look out of style in a current issue of Vogue. Brecho Luxo’s duds are frequently featured in fashion editorials... read more

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  • R. Haddock Lobo, 1151, Sao Paulo 01414-003
  • 11-3063-2888

Alexandre Herchcovitch

Despite the cut of the coveted, avant-garde clothing, This Alexandre Herchcovitchlocation doesn’t seem to resemble the same design. Instead, the concrete cube houses a space that’s as q... read more

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  • R. Oscar Freire, 645, Sao Paulo 01426-001
  • 11-3083-7977

Osklen

Upperclass city folk flock here for beachwear threads viable for urban life. English-speaking staff is plenty busy guiding curious international tourists through tidy, color-coordinated racks. Bran... read more

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  • Al. Franca, 1361, Sao Paulo 01422-001
  • 11-3061-9577

Do Estilista

High fashion with nod to streetwear in shoebox boutique in Alto do Jardins, the up-and-coming-designers district of Sao Paulo's Beverly Hills. Signature look of brand tends to incorporate vintage-s... read more

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  • Al. Tietê, 43, #8, Sao Paulo 01417-020
  • 11-3063-5766

Juisi by Licquor

Second-hand clothing store specializing in threads from the '50s stuffed with tees, coats, dresses for vintage kings and queens. Decor splits cultural hairs across Japan, the U.S. and Brazil. Walls... read more

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  • Av. Faria Lima, 2232, Sao Paulo 01451-000
  • 11-3816-6116

Shopping Iguatemi

Sao Paulo's first upscale mall (built in 1966) still commands dignity and respect, though grand columns at the entrance could be a little retro now. D&G, Ermenegildo Zegna and Christian Loubout... read more

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  • R. Augusta, 2559, Sao Paulo 01413-100
  • 11-3063-1892

Mundo Mix

With the 50 best and most promising designers rotated every three months, the punk yet chic audiences keep coming. Each designer is doled out his/her own wood space in which to show goods; spacious... read more

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  • R. Aspicuelta, 259, Sao Paulo 05433-010
  • 11-3816-2182

Ronaldo Fraga

Highly referential collection from people's designer is quintessentially Brazilian; Sao Paulo Fashion Week fave frequently reduces mag editors and celebrities to happy tears. Motifs on billowy dres... read more

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