We know that Joss Whedon's mega superhero blockbuster The Avengers scored the second largest opening ever and made $1 billion in 10 days for its kickass cast, witty dialogue and cohesive storyline, but what about the fashion, dahling? Costume designer Alexandra Byrne (of Thor, Elizabeth and Hamlet fame) did a stellar job providing each character with a unique swagger that never felt contrived or over-styled. Here, we round up some standout sartorial moments from the film—complete with designer name-drops.
Some of the film's most statement-making fashion occurred when our superheroes were off-duty. Save for a dapper Hermès tie moment, Robert Downey Jr.'s Tony Stark is a rocker at heart. His signature is a vintage Black Sabbath T-shirt, which is a playful nod to the British heavy metal band's song, aptly-titled "Iron Man." (For all the die-hards out there, I found a replica of the tee on eBay that's going for an easy $17.75.) As Iron Man, RDJ sports a limited-edition titanium bracelet by Colanttote called the Magititan Neo Legend, which is available for $199 on the brand's site (and is apparently flying off the shelves) here.
Speaking of man jewelry, Samuel L. Jackson's character Nick Fury also flashes some bling by wearing a timepiece from Swiss luxury watchmaker Piaget. Byrne hooked the S.H.I.E.L.D. leader up with the $35,000 Piaget Polo Chronograph, which features an 18k white gold case, silver dial and black alligator strap. About that leather trench coat: a few replicas of the European-designed number are still floating around the web.
Contrary to the male audience's preference, Byrne downplays Scarlett Johannsson's sexiness by cloaking her in sophisticated ensembles appropriate for her superspy character, Natasha Romanoff. Yes, there is still some curve hugging involved, but it's all done tastefully, like when she rocks a Victoria Beckham-esq structured LBD with black tights and sensible slingbacks. As for her alter ego Black Widow's notorious catsuit, Staci Layne Wilson of Yahoo! Movies explains, that Byrne wanted it to look more wetsuit than dominatrix to ensure that the clever character was never undermined by ScarJo's lovely lady lumps.
Finally, there's the ever-chic Pepper Potts, played once again by Gwyneth Paltrow. After proving her expensive taste in Iron Man (she rocked Ferragamo and Louis Vuitton), Potts' style ranges from effortlessly cool in cutoffs and a white button-down to straight-up high fashion. Her standout moment is when she dons a strong-shouldered grey dress by none other than Tom Ford, which Paltrow saluted at the Oscars by wearing a Ford superhero-like dress in a similar cut. That detachable white cape makes complete sense now, doesn't it?