The feverish race to the top of the Parisian hotel scene can make the World Cup seem like a game of tiddlywinks. Since 2008, Le Bristol, Le Meurice, and Le Royal Monceau have all unveiled glittering new personalities, while Le Crillon and Le Ritz are currently and expensively under the knife. In the midst of it all, that paragon of swank, the Prince de Galles, has just taken the wraps off its own magnificent makeover to a chorus of oohs and aahs. A virtual landmark of the French art deco style, much care has been taken by ERTIM Architectes SA, in collaboration with Bruno Borrione and that most superstar of designers, Pierre-Yves Rochon, to preserve a genuine sense of its history. To be sure, the salon-like lobby has been made over not with postmodern cheek, but with a swish new collection of furnishings true to the period.
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