One the one hand you have to hand it to Katy Perry that her pursuit of piles and piles of money seems limitless. She manages to have a thriving pop music career and brand herself up the wazoo. (As opposed to, say, Jessica Simpson, whose shoewear line is better than any of her singles.) But on the other hand, the cross-marketing is getting a bit much, Katy.

She already has a line of OPI nail polishes. Perfumes (all cat-shaped, of course). A SIMS video game. The pop tart is releasing her second line of false eyelashes, this time in an array of eyelash colors not found in nature.

According to Billboard.com, Color Pop Lashes by Eylure come in "Make Room for Ka-Boom!" (blue), "Oh Wow, Ka-Pow!" (purple), and "It's M'thing, Ka-Ching!" ("peacock green," whatever that means) for the drag queens and/or 13-year-old girls in your life.

Just in time for the holidays, they are $7.99 at Claire's. Shh, no one needs to know about colored mascara ...

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