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Without skipping a beat, fashion in 2011 is already off to the digital start we anticipated -- and the latest venture to emerge is near and dear to us. Former BlackBook Fashioneer blogger Alisa Gould-Simon has launched Pose, a mobile-based platform that's set to change the concept of in-store shopping as we know it.

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Fellow Fashioneers, After more than two years of filling this blog’s virtual pages with my musings on designer comebacks and departures, the sprouting up of countless pop-up shops and designer collaborations, Gaga versus Anna, sustainable fashion, and, of course, Mrs. O, I am moving on to pursue other projects. I’ll continue blogging about fashion over at TheRackit.Tumblr.com, with announcements about a particularly exciting endeavor (which launches in early December) to come. I can’t thank you enough for your discerning eyes and endless support. It’s been a lovely ride. Yours, Alisa Gould-Simon

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Not even a week after consumers started picking H&M clean of its limited-edition collection by Lanvin’s Alber Elbaz, the industry is being hit with rumors of some pretty serious potential follow-ups. Tom Ford, whose namesake women’s wear collection (which debuts in Vogue’s December issue) will drop this spring, is, according to rumors, a potential candidate to follow in Elbaz’s footsteps. Fashionista is calling the speculated pairing of Ford and H&M “probably bogus,” which isn’t too hard to accept considering Ford’s SS11 presentation at NYFW this fall stood as a figurative middle finger to fashion’s increasing appetite for disposable styles and impatience with regard to the seasonal model. “To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US Magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!” Ford famously says in Vogue’s December issue. It's hard to imagine Ford now envisions extremely low-priced frocks from a store the produces trends as fast as they sprout as being reflective of his customer either.

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It's the holiday shopping season in NYC, which translates to not only over-the-top window displays, but a whole slew of fresh pop-up shops. Two temporary retail spaces open for the winter months are proving especially of note. First up is the Gap-sanctioned pop-up shop from the arbiter of all that is aesthetically pleasing and forward-thinking in design, art, music, and film: Cool Hunting. The seasoned website has assembled a Fifth Avenue shop full of locally sourced goods, each handpicked by one of Cool Hunting's editors. "The resulting assortment ranges from Grado headphones to Amy Sedaris' new book to exclusive one-offs by Jonathan Adler. We've also included a series of Cool Hunting collaborations, such as limited-edition Mast Brothers chocolate and an Outlier cycling cap, along with a mini-installation of our digital content," says the shopkeeper.

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Tom Ford's SS11 collection made some headlines when it premiered at New York Fashion Week back in September. But not because of the clothes. With his return from a serious hiatus from women's wear, Ford made a statement against the over-saturation of a collection before its launch, and the immediacy with which fashion followers have become accustomed to satisfying their sartorial appetites. Instead of offering designs right off the runway, or allowing cameras backstage to simultaneously broadcast his comeback presentation across the globe, Ford kept his crowd small and his press coverage nearly obsolete (save for a few blurry camera phone photos captured by the New York Times' Cathy Horyn). But now, finally, the wait is over. Vogue's December issue is loaded with images of Ford's glamorous SS11 collection, which evokes Halston during his heyday.

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H&M x Lanvin has been grabbing endless headlines since its NYC runway show late last week and subsequent in-store launch. The collaboration, for one, has brought new meaning to diffusion high-fashion. But another partnership is following in Alber Elbaz-meets-Swedish-fast-fashion's footsteps. Valentino x Gap is proving that FW10 is perhaps the most exciting season of designer collaborations fashion has seen so far. The Telegraph has procured a first look at the collection, which is chock-full of military-inspired garb and Valentino's signature ruffles. Prices are in the H&M x Lanvin range (which means coats and more complicated pieces will cost you between $100-$200). But given the uniqueness of the silhouettes and fabrics, the limited-edition line looks well worth it.

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Following in the footsteps of Google's revelatory e-shop announcement earlier this week are two new e-commerce sites stocking exclusive fashions. Both are based out of NYC but follow unique virtual retail paths. Fabricly is working with burgeoning designers, which means consumers can both offer feedback on designs and "vote" for their favorites, as well as score stock at reasonable prices. The model is relatively simple. As Fabricly puts it, "Fabricly is here to help you get the clothes you want. Designers submit designs, you vote, and Fabricly produces." The first sale up is Oh! x Fabricly (a capsule collection from designer Ostwald Helgason—brother of Fabricly's founder Ari Helgason—who sells his UK-produced garments at the likes of Opening Ceremony) and features a decidedly Jean Seberg-circa-Breathless theme. Read: it's chock-full of '60s silhouettes and sailor stripes and is best paired with a pixie cut. But the real selling point here is broader than the collections themselves. Fabricly is allowing young designers exceptional exposure and simultaneously granting shoppers an unprecedented amount of influence over the fashion they choose to purchase.

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Google is getting into e-commerce and Voguette Lauren Santo Domingo is bringing trunk shows to the web. Now the Pitti trade show is looking to impress itself upon digital culture and debut a digital platform for the masses. "Pitti Immagine will launch two online trade fairs in January as complements to its Pitti Uomo and Pitti Bimbo shows for men’s wear and children’s wear, respectively," says Women's Wear Daily. "Retailers will be able to review collections and place orders directly from the site at e-pitti.com/it/" for a full month before the virtual trade shows come to a close.

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Google is following in the footsteps of ShopStyle, Revolve Clothing, and Polyvore with its latest endeavor: a porthole called Boutiques.com. Just last week rumors started swirling that Google was entering the virtual shop game, hence its upcoming "High Tech Fuses With High Fashion" launch party in NYC. "Boutiques.com will allow Google to better tap into one of the biggest-selling and fastest-growing categories on the Web—apparel, accessories, and footwear—and hedge against the growing threat to search that social media and distributed retailing pose," says Women's Wear Daily of the move. But rather than curate shops itself, Google is relying on consumers much in the same way that Revolve Clothing's new site and the Sugar Inc.-owned Facebook game Retail Therapy operate: they allow consumers themselves to curate their own shops with real, clickable merchandise to buy.

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Rather than slowly retreat from the fashion world now that her name and adolescent image has become so ubiquitous, Tavi Gevinson is in fact embarking on a new project that proves she's here to stay. Having long referenced the now defunct Sassy magazine as a pool of inspiration, Tavi stunned her readers yesterday when she posted on her blog she would be reviving the publication along with its original editor, Jane Pratt. It "won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0)," Gevinson wrote, giving the impression that the Sassy sequel will entail something else entirely. Considering the high schooler has already crafted a 'zine based around first kisses, there's a good chance that this title too will live outside the world of the internet.

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