One of the most anticipated movies of 2012 (or maybe 2013) is Paul Thomas Anderson's The Master, his first since There Will Be Blood. A 1950s period drama, the movie follows a drifter (Joaquin Phoenix) drawn into the fold of a charismatic leader (the Master of the title, a.k.a. Philip Seymour Hoffman) espousing a newly created pseudo-religious belief system ("the Cause") to an increasingly devoted following. The drifter finds himself equally drawn to the Master's daughter (Amy Adams). All of these ingredients would be enough to guarantee attention, but why not add some Scientology into the mix, just for fun?

Amy Adams likes butter -- she recently confessed to having reintroduced it to her diet. She swears cooking eggs in butter makes them “really, really good.” Duh. If being a celebrity means not knowing that butter makes everything better, then I’m happy to be a nobody. Sure, there’s a little issue with weight. Both Adams and Meryl Streep are making no secret of how they put on the poundage during filming of Julie & Julia. Streep jokingly blamed the gain on director Nora Ephron, who encouraged a lot of eating on the set. If you’re going to do a movie about a woman determined to make every single recipe in a Julia Child cookbook, porking out is natural collateral damage. This is the kind of celebrity news I can use. I don’t care how Valerie Bertinelli managed to get herself back into a bikini. I want to see celebrities eating and drinking and being normal-sized. Hey Amy, this just in. Butter is also really good on pancakes. Especially decadent, golden-browned lemon popup pancakes.

Yes, she looks sensational teetering down the red carpet in a gossamer sheath dress on 4.5-inch stilettos. But what do she and the toothy, head-to-toe Viktor & Rolf victim on her arm wear in real life? Now that the economy has been felled with a resounding thud, a comforting truth can be told. When the lensmen aren’t stalking them, stars, and the rest of us -- men in bars, fashionistas in town cars, even state troopers on their own dime -- have at least two pairs of jeans they wear day and night, a beloved assortment of ratty old T-shirts, a stack of tony sweaters and possibly a worn-in leather jacket. It’s a national uniform.

The "Red Hot Hollywood" issue of BlackBook is on newsstands now, featuring cover girl Amy Adams, actress Emily Blunt, photo shoots from Sasha Grey and Mischa Barton, and much more. Check out our complete cover gallery while you wait.

Startlet Amy Adams's BlackBook interview.

I love a good brief encounter. Just the other night, I ran into downtown sensation Justin Bond on First Avenue. He looked radiant, and raring to go for a night out. I was on my way to see The Wrestler. (He hadn’t seen it, but his cute friends said they liked the trailer.) “Well, I’m going to see people,” Justin said in his uncanny delivery, and he and his two pals were off to the Metropolitan Bar. Not a minute later, while en route to Sunshine Cinemas, I stopped into my local coffee shop for a surprisingly delicious vegan red velvet cupcake, and in walks BlackBook’s Icons issue cover star Matt Dillon. I was happy to hear that our story elicited such “great feedback -- I got so many emails and calls about it.” He had seen The Wrestler and gave it serious praise.

SAN FRANCISCO August Wednesday,August 22-Sunday August 26, The Galleria at the San Francisco Design Center, 101 Henry Adams St, General admission $46, http://www.fashionweek-sf.com/fashion_week/2007/tickets.html