The hot label's agenda for global communities

Green technology and socially conscious living being hip is nothing new. These ideas have been fueling the sales of Priuses and their celebrity owners, along with their houses, their nightclubs, and often, their art. So why would it come as any surprise that it's trending in fashion? And sure, hemp clothing and sustainable shirts have been around for a while--American Apparel's been doing this kind of thing forever--but now's when they're hitting high tide. Two recent examples? The Apolis Activism Philanthropist Briefcase, and the Miguel Adrover-designed shirt Whole Foods is slinging.