It's pretty incredible that Bergdorf Goodman has been around for over a century. The legendary department store is where future heirlooms are purchased and passed on for generations, where the budding aspirational shopper beelines for their first statement handbag, and where fashion's elite re-up on luxury goods. While the company has mastered the traditional retail experience, they're anything but outdated. In fact, their superior digital presence has delivered them a host of accolades in the social media world. To toast BG's accomplishments and their 111-year history, the store is compiling stories for a new tome that will be published in 2012 – and they need your help creating it.

If you're a regular reader of this blog, than you're up to speed on luxury brands' quest to earn a digital presence this year. And it looks like we're not alone, because today Luxury Daily announced the top 10 luxury marketers utilizing social media to stay relevant in the digital age. See the full list of named leaders after the jump, many of which we featured in our Ultimate Fashion Tumblr Directory.

One of our favorite tech-savvy retailers just got even savvier. As of today, Bergdorf Goodman's online boutique now stocks Givenchy RTW—and they're kicking sales off with delectable looks from the Pre-Fall 2011 collection. With moody color-blocking, strong silhouettes, and a new take on animal prints (like this armadillo-kaleidoscope effect), this is Riccardo Tisci's work at its finest.

If you've ever wanted to be a handbag designer (or at least have a say in color selection), here's your chance. Luxury department store and digital darlings, Bergdorf Goodman, are launching a brilliant new Facebook contest for Fendi devotees. The Fendi Frenzy: The Color Challenge allows users to design next fall's Fendi 2Bag—the brand's covetable bi-colored handbag.

If you would have told me a few years ago that Bergdorf Goodman would one day become the face of social media in the fashion world, I might have checked your temperature then asked you to loosen the straps on your Alaïa sandals. After all, the world-famous department store has always been the playground of the luxury consumer, known for staying out of the limelight. Because, frankly, the 110-year-old company doesn't need us. Fast-forward to 2011.

From Spice World to the fashion world, Victoria Beckham-née-Adams has had quite the interesting career. After a timid foray into fashion, including a line of jeans for Rock & Republic and later her own denim line, Beckham’s back at the drawing board with a new line of luxury handbags. The collection includes six different styles, ranging from $1,800 to $13,950, and two of the styles went on sale yesterday morning on the UK Net-a-Porter site. After barely an hour, one of the bags had sold out entirely (pictured, left), while the remaining crocodile skin bag still remains in limited quantities (hardly the impulse buy at $13,800).

Some people call it running errands, some call it therapy, but while you're on a major credit card spree at the major uptown department stores, you might as well kill two birds with one stone and indulge in some spa R&R. Here are a few quickie treatments meant to soothe your soles while on your spring shopping spree.

In 2003, Gilles Mendel set forth to revamp J. Mendel, the Parisian furrier house that his family has owned and run for five generations, since 1870. He did so by launching a prêt-à-porter line and shipping headquarters to New York City. No easy task, Mendel’s work and business direction has proved successful. The label quickly expanded its global presence and since 2004 has presented at the New York Fashion Week. Mendel was admitted into the Council of Fashion Designers of America. Mendel’s couture has graced the pages of nearly every high-powered fashion magazine and has sashayed down the red carpet on such starlets as Kyra Sedgwick, Demi Moore, Mischa Barton, Kate Hudson and Jennifer Lopez. This Thursday, February 25, at 7PM, the talented designer will speak at Florence Gould Hall as a part of French Institute Alliance Française’s Art de Vivre series. The discussion will be moderated by famed fashion guru Mary Alice Stephenson. We hounded him down after the fashion week chaos to hear what he has to say…before he says it.