To celebrate the launch of Mountain Dew Kickstart, a fruit-infused breakfast beverage that occupies the space between juice, coffee, soda, and energy drinks (market research says there's a space there, so there is), the company hooked up with legendary graffiti artist Cope2 for a cool project. They rented studio space near the Brooklyn Navy Yard and had the Bronx native (birth name Fernando Carlo) reimagine the logos of a few select magazines. They also sent a car, and I enjoyed weaving in slow motion through the Satmar Hasidic community of Williamsburg, marveling at their religious garb and the fact that Purim pop-up stores exist ("For All Your Purim Needs").
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