The definition of insanity is doing the same thing over and over again while expecting a different result, I'm told. With that in mind, the stars of The Hangover are trying to wrangle out a massive payday in order to do a second sequel, says The Hollywood Reporter. They've been working on a deal for a long time, but the demands of Bradey Cooper, Zach Galifianakis and Ed Helms are likely to hold: $15 million each, in aims for a Memorial Day 2013 release. If a third movie will be more of the same bro antics, why not try to milk the cow for all its worth?

CBS has slapped down $2 million to win the bidding war that started this morning at 4am for the flick The Words starring Bradley Cooper, marking the first big sale at this year’s Sundance. A far cry from The Hangover, the plot centers around literary intrigue and actually sounds pretty good.

Bradley Cooper, sexy man, made an appearance on England's The Graham Norton Show last night to promote the release of The Hangover Part II on DVD. Obviously, the topic of conversation turned to the likelihood of a third Hangover following the massive international success of the second film. It turns out that writer-director Todd Phillips is already working on a script, and Cooper hopes "to start shooting in September."

It's that time of year again when we start handing out awards and honors to famous people, sometimes only to make them more famous. And Bradley Cooper, who is quite handsome and, yes, sexy, was awarded for his looks and got the honor to grace the cover of People's annual Sexiest Man Alive issue. While that other popular hottie Ryan Gosling got an honorary mention in the issue (it also lauded Liam Hemsworth's jawline and the perpetually furrowed brow of Chris Evans, among others), Gosling's fans are pretty upset that he didn't get the title that went to Cooper. 

People Magazine – the veritable Rolls Royce of dentist waiting room reading material – has a yearly feature where they name the world's sexiest man. Past winners include Brad Pitt, George Clooney, Denzel Washington, Johnny Depp, and Nick Nolte. Mel Gibson has also won, that year when having black hearts were a credential. Now it's Bradley Cooper's turn.

● The boys of Aerosmith, otherwise known as Steven Tyler, Joe Perry and Joey Kramer, hit the beach together and posed topless for the paparazzi. It's almost cute? [Vulture]

● Now that Twighlight's done, Robert Pattinson is prepping a "guitar-based" and "very organic-sounding" album. According to someone who knows, Pattinson has been waiting for this moment: "He's tortured because he avoids it. When he's sitting around jamming in the studio, it's his favorite moment of life." [Us] ● In this month's GQ, Bawseman Rick Ross weighs in on the Anthony Wiener scandal. "Real ni**as don't send dick flicks," he says. "Chicks send me pictures. And I appreciate it! I love all of them. But I don't do that shit. I'm the Boss." [GQ] ● Glee's Ryan Murphy loved Country Strong so much that he's now working on a musical movie that could star his good friend and frequent Glee guest Gwyneth Paltrow. "An original--I want to write an original movie for Gwyneth and Maya Rudolph, both of whom I'm great friends with." [E!]

Despite what critics say or feel, The Hangover II is making a killing in theaters right now, and Bradley Cooper is the man of the hour. He’s been confirmed for a role in the upcoming cop drama The Place Beyond the Pines, alongside Ryan Gosling, but an equally important discovery about Cooper is that he speaks fluent French. And there’s extended video footage, so you can watch him converse in the language of amour, over and over again, without understanding a word.

● After 19 years, Shaq announced he's stepping down from pro basketball yesterday via a twitvid. He already seems to be enjoying retirement. [Twitter/Shaq] ● Lady Gaga agrees that her album, in digital form, was only worth the 99 cents Amazon was selling it for. "It’s invisible. it’s in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy," she told WSJ. [WSJ] ● Justin Timberlake and Ashely Olsen have been spotted together at afterparties, art shows, and even a polo match. It must be love. [NYDN]

"I Was Trying to Become Michael Jordan"