Digital marketing and research hub L2 has just released their latest Digital IQ Index fashion study that "diagnoses the digital strengths and weakness" (as the site says) of 49 top brands. Based on four categories -- Site (functionality and content), Digital Marketing (search, display, and email marketing efforts), Social Media (brand presence, community, and engagement on major social media platforms), and Mobile (marketing on smartphones and other mobile devices) -- the lengthy study provides a fairly comprehensive overview of where these brands stand in the digital age. We won't bore you with the analytics (a link to download the report is after the jump), but we did round up the complete brand ranking 1-49. Guess who won the top spot?
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