Japanese designer Chie Imai embodies the very substance that sets the fashion world apart from other creative modes of expression: a willingness to openly contradict herself. Take for example the line of "eco-friendly fur" she's designed for her 2008 Royal Chie Collection. It's difficult (though not impossible) to explicate how hides flayed off an animal can be construed as sustainable, especially in a fickle form like fashion, Imai's had no problem stirring up support from top-dollar influencers when she unveiled her latest line of fur coats at New York's Geisha. And though this fashion is made possible in part through recycled polyester, the question remains: Even with Tinsley Mortimer's unwavering endorsement, will chinchilla-donning socialites be able to drape anything synthetic around their figures?