In Milk Studios' garage last night, wunderkind Gareth Pugh presented a four-part video installation (projected onto an oversized cube) that will serve as "a preview, not a trailer," in his own words, to his upcoming SS10 presentation in Paris. Shot by director Ruth Hogben, who is likewise responsible for the video for Pugh's FW09 collection (which took the place of a runway show), each video is meant to represent one of the four natural elements ... that is, in a distinctly abstract manner. SHOWstudio simultaneously broadcast the film online, which is still visible here. As for Pugh, we stole a few minutes with the Paris-by-way-of-England designer who was less than 24 hours into his NYC stay. Unfortunately, it took us a moment to procure seats away from the hustle and bustle due to the fact that one of Milk Studio's security guards was convinced that Pugh's good friend and artist Matthew Stone, who was also in attendance, was in fact the designer and at fist refused to let Pugh and I backstage.
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