Vogue Nippon's iconic editor, Anna Dello Russo, is branching out - again. After designing limited edition t-shirts for Yoox.com and posing for W in a Juergen Teller-shot spread featuring her and 4,000 pairs of her favorite designer shoes, the eccentric sartorial force is now lending her imprimatur to a fragrance. "My fragrance is a gadget; it’s a mass-market toy. I wanted to create something pop," Dello Russo told Women's Wear Daily. Like her tees, Dello Russo's scent will sell exclusively at Yoox.com (a definite coup for the latter). "The pocket-sized 10-ml. scent will retail for $25," adds WWD, and is said to smell like vanilla cream.
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