You know that strain of fragrance ads that depicts impossibly high-cheek-boned models brooding against the toniest of tony backdrops? Guy Ritchie has succeeded in crafting the moving apotheosis of those ads with his new short film for Dior Homme. It stars Jude Law as the rich, brooding every-handsome, and it finally solves the mystery of what the “characters” in all those print ads have supposedly been up to—playing sex games.
more

