What is it going to take to get you to try Hennessy Black? How about a renowned DJ performing for a party in Miami Beach while suspended from a helicopter hovering 350 feet above the ocean. Would that do the trick? Because that's what the world's largest cognac producer did last weekend at the Fontainebleau to celebrate its latest spirit, and frankly, I don't know how they could top it. Your move, Courvoisier.
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Hennessy is looking to branch out extend their global reach into the sneaker business, and have done so with the Hennessy Celebration Hi-Top. The luxury kick is a collaboration with Jhung Yuro; pairs will be available exclusively at www.jhungyuro.com beginning Monday, December 1, for $300. Limited edition, of course. Why they've gone and designed a luxury sneaker, I'll never know but -- oh wait, it says right here in the press release: " The goal was for the Hennessy Celebration Hi-Top to bring to life the premium uniqueness and power of the Hennessy brand and its global influence on the urban tastemaker." But of course!
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Renowned restaurateur Jeffrey Chodorow—who helms over 30 chic restaurants throughout the world—hosted an exclusive BlackBook and Hennessy GDR event at Kobe Club Miami. Media types and beach glitterati packed the stunningly-designed hotspot while sipping on delicious custom Hennessy cocktails such as Hennessy Sidecar, Hennessy Mojito and Hennessy Ginger. DJ Erok warmed up the decks for celebrated DJ Irie who laid down beats, keeping guests dancing well into the night.
moreNEW YORK Saturday, January 5th, 10 pm, Rififi, 332 East 11th Street, $10 / $5 advance, glamdammitnyc.com
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