Through his designs, Hussein Chalayan tells wondrous, fantastical stories—even if few people can decipher them. “As with great art and films, whose concepts can be obscure but still appreciated, my designs don’t need to be understood in order to be enjoyed as garments,” says the 41-year-old British designer. “If the end result of my work is a range of nice dresses, I don’t really mind if the consumer understands it or not.”

As we recently noted, Puma has been making a concerted push for 21st-century relevance with a roster of partnerships and collaborations worthy of Opening Ceremony. First up, Puma is continuing its unlikely alliance with Alexander McQueen, and the next batch of kicks from this team-up promises fashionable offerings in blues and grays, rounded out by McQueen's signature eye for shape. One rather impressive model is a high top sneaker with cut-up and twisted suede side-paneling. Awesome. Puma also has a longstanding line with young Japanese menswear and footwear designer Mihara Yasuhiro.

Designer Hussein Chalayan is getting his feet wet with denim thanks to a collaboration with J. Brand. But the partnership is by no means Chalayan's first. The designer, whose fashion I'll call cerebral as opposed to avant-garde (since Chalayan hates being described as the latter), is responsible for a critically acclaimed namesake line as well as creative directorship of Puma. Plus, he's creating a fragrance with the help of Comme des Garcons. WWD has an interesting interview with Chalayan in light of the collaboration, but what's perhaps most intriguing is the designer's aversion to other partnerships existing in the biz.

● Class act Aubrey O’Day is hoping to be the godmother to BFFs Jenna Jameson’s sons; after all, O’Day was the first one to know the ex-porn-star was pregnant. [OKMagazine] ● Lady Gaga’s bubble-ball dress she wears on her “Fame Ball” tour is making fashionistas do a double-take, as it’s almost identical to a Hussein Chalayan piece from his S/S 2007 collection. [NYTblog] ● Ever wonder what Thom Yorke looks like without a shirt on? Here’s your "chance" to find out for real. [JustJared]

J. Brand continues to embrace its inner Anglophile. The Los Angeles denim brand has announced it will team up with Brit designer Hussein Chalayan for a capsule collection that will hit stores in the beginning of autumn, says Elle UK. The collaboration comes after J. Brand’s partnering last year with London retail behemoth Topshop. As for the denim styles themselves, we’ll have to wait and see -- though knowing Chalayan’s avant-garde tendencies, don’t expect straightforward five-pockets or simple washes.