Esprit, the boat-neck, nautical print loving chain retailer is looking to attract a new clientele -- specifically that of fashion savvy shoppers more loyal to outlets like H&M or Topshop. The brand "is trying to make an impact with larger, architecturally significant stores and an edgy new advertising and image campaign," says Women's Wear Daily. So, what exactly does 'edgy' entail? Cameos from Julia Restoin-Roitfeld (daughter of French Vogue's Carine Roitfeld who is also the face of Jil Sander's debut fragrance) and model Daisy Lowe (Gavin Rossdale and Pearl Lowe's scion who has starred in everything from Marc by Marc ads to DKNY).

If you’re not already familiar with French Vogue editrix Carine Roitfeld’s scion, Julia Restoin-Roitfeld, you will be soon. The Parsons grad is a trained art director who has cut her teeth under Fabion Baron at Baron & Baron (she was subsequently chosen as the creative force behind Rock & Republic’s FW08 ad campaign, which starred her brother Vladimir). But, these days, she’s moonlighting as a model and spokesperson more often than setting up shop behind-the-scenes. Having recently posed for an editorial spread in Harper’s Bazaar UK and starred in ads for Mango, Restoration of the Monarchy, and Tom Ford’s Black Orchid fragrance campaign, the doe-eyed brunette has already racked up quite the modeling resume.

In this digital age, lookbooks are largely archaic -- now it's all about the short-film lookbook. It's now often customary for hip designers to assemble their celebrity pals for a fashion-cum-performance art piece. Wren designer Melissa Coker is carrying the torch this season. She has her pals model Karen Elson, Sarah Sophie Flicker (of the Citizen's Band), and Julia Restoin-Roitfeld (daughter of French Vogue editor Carine Roitfeld) showing off her Spring 2009 collection. Coker and her filmmaker pal Alia Raza combined dialogue from Robert Altman's 3 Women and Woody Allen's Another Woman to create a short called "Another 3 Woman." Raza explains, "It's less about the literalness of what is occurring on screen and more about what remains in our minds and influences us after we've seen a film or a work of art."