Fashion brands Kenneth Cole and Katharine Hamnett are looking to give back with their new collections. Cole is introducing a new line of customizable t-shirts to raise awareness about the Gulf oil spill. "100% of net profits from all our tees in our Custom T-shirt Store on Facebook will be donated to AWARENESS, The Kenneth Cole Foundation to support the clean-up effort thru July 2010," the label's announcement reads. As far customizing your $35 tee, there are 12 colors and 3 graphics to choose from. As if setting up a Facebook store wasn't a big enough push by the brand to further its virtual network, "Cole is utilizing the full power of social media by also holding a Twitter contest," says Racked NY.
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